All posts by Sasan Raeisy

How to Improve Your Web Design Business?

website design

The basics of Web Design

Web designing is a wonderful idea to attract visitors to your site. The design should be such that you stand out in the vast internet market. The competition is tough here, as there are numerous web designing companies. To sustain yourself, you should know the perfect tactics. Here are some basic and real tips that would help in creating a niche for you.

Define your Services

There are so many sites on the internet providing web designing. The sites might just provide the same services as yours, therefore the services you are providing should be packaged well like a product. Give specific details about your product and how it is different from other services. Customers online is very sceptical when spending their money on various services, especially when the price is not mentioned. This usually makes the clients think the Web Design Services provided by a particular website is overpriced. The services should be made available to customers at a fixed price, allowing the customers to pick and suit. The various services should look like a product like Word press template, pamphlets, design a logo, etc. This will give a clear idea to the customers. The websites can sell various products like icons, eBooks etc.

Specialization is the key

A lot of companies may offer the same kind of services as yours; therefore your services should sound unique to the customer. To create the right kind of market for your Web Design Services, you need to specialize in particular services or products. This in turn would segregate you to a different category. The specific services and products should be mentioned clearly, it should not give a vague idea. The uniqueness of your product and availability of your services at the right time will help in building your website.

Educating your clients on the Various Services

One of the important role factors that play a vital role in the Responsive Web Design is educating the customers on your services. The most important thing is providing educational information like uploading tutorials and links to your different blogs to solve different problems. You should provide an unusual take on their problems. When you provide a solution to their problem, you build trust in your customers.

Focus on your existing customers

When concentrating on building more and more new customers, we usually tend to neglect our existing customers. People usually forget when our existing customers are happy; we can get more and more business through them. Therefore, as we build our forte with new customers and visitors, we should also take care of our existing customers. We could provide them with deals offering discounts exclusively catering to them, this way we will win their trust and make a place for Web Design Services.

Mighty deals on Daily Deal Web Pages

The daily deal websites are a rage over the internet. They provide good deals to the customers at a good price. Therefore, we should make use of this weapon to attract more customers to our Responsive Web Design services. Websites like group to crack a good deal in the market. Such websites provide a 60%-70% discount on the purchases. Here we can sell various services and products like e-books, logo design, software packages, etc. Customers are easily drawn to such deals, especially the professionals. These help you will help to build a good customer base.


Importance of Search Engine Optimization website audit

seo audits

Importance of a website audit:

Whether you are already in internet marketing or thinking to step aboard, one thing you cannot overlook that is the importance of Search Engine Optimization website audit. This is one of the most favored techniques in internet marketing to all business needs.

This is beyond doubt a big question, how important is Search Engine Optimization website audit at present highly competitive internet marketing world.  The answer is ‘YES’ it is very much important. When we start to know the current status and future prospect of a website, there auditing is important. SEO audit is not only crucial and helpful to know the current state of affairs but also very much useful for future analysis of a website. It is predominant for various purposes, such as the popularity of a site, choosing the relevant and appropriate content, increasing the traffic volumes, understanding of snag issues, analyze for a better future to get the large volume of visitors and our fixing the right strategy for successful internet marketing.

In short, it can be said an SEO audit report shows whether anything wrong is going to happen or already happened with a website. This audit also provides relevant and most useful information to choose the correct strategy for long term benefit in internet marketing. Say, what is the exact time to start an audit, what need to improve etc.

How an SEO audit can help you:

Although, it is not always mandatory to audit a website when the traffics are reduced, but regular update can improve your site performance and firmly fixed the stability of any potential issues. Do not sit and wait for the last moment, which can reduce your ranking and visitors.

Traffic, traffic and traffic are the supreme things for internet marketing. People generally use the internet to find out proper and relevant information, products and services. Therefore, information on a website should be up to the mark, relevant and also can attract more visitors. If your site is up to date and can attract more and more visitors on a daily basis, then you can think everything is well going on, otherwise something unexpected already happened or is going to be happening. Any unexpected mishap can push downward your website, and might your website loose top rank in a search engine. To avoid these risks you should constantly update and can change your strategy according to your needs. For that reason your systematic auditing is very much important.

This systematic audit can prevent the risk and ensure high rank in a search engine. It is also best to attract large volume of traffics, which are the key in internet marketing for all business. Issues are numerous like content related, a URL related, design related, link related, titles, Meta tag, title tag and heading tag reviews, review error like 301, 302, 404, site loading speed, site map, keyword research related and so on.

Fix a strategy for website audit:

Many people think it is not at all important to perform audits for a site on a regular basis. It can be done quarterly or half yearly. Yes, you can do quarterly, half yearly or even single time in a year. It fully depends on the size of your business. But we think was it a big one or a small one. You can start optimizing your site and audit regularly to get the overall benefits. Because you never predict the fixed status of your site ranking and traffic volume. To get the best results you should not take any risk.

Optimize and audit your website in a strategic manner. As we know a search engine repeatedly update algorithms. You know even Google is always up-to-date about webmaster guidelines. Search Engine Optimization techniques are not fixed for all the time. It is changeful and becoming. So try to keep yourself up-to-date regarding all the new techniques which are crucial for your website audit. Try to find out errors in the website, fix those that you may not lose your valuable traffics present or in future. One of the most important think about links, you should properly analyze right or wrong, good or bad links for your site,  that may not harm your site rank as well as traffics.

By doing audits for your website and finding the problems are not everything. The most important thing is to identify what the actual wrong already happened or can be happened that can harm your traffics and profitable position in internet marketing.

Chose the best service:

Although, different online service providers are available providing you SEO analysis service. If you wish to choose any one of them, you are welcome. But the ultimate thing is to understand who can help you to find out the wrong thing and fix your problem areas. Always choose for a systematic and customized SEO audit service that can say a clear report for your website which can give you an overall picture. Look for a service that can provide you in depth technical review, review for changing your site title, title tags, inbound, outbound link, meta tags, keyword research, review or selection, SMO, (review for social media optimization) like Facebook, Google+, LinkedIn and Twitter. Always try to take advice from an internet marketing company. A professional help is no doubt matchless. There are a bunch of website audit software are available in the market which can also give you a pretty good picture, but the report sometimes can be heavy on technical language. If you are a person knows SEO theme will not be any issue, otherwise you need to consult with a person or agency for the service.

As you know very well socially networking sites play a pivotal role to promote your site and getting a large volume of traffics. So, social media optimization is utmost important at the present day world. Ask them if they are 24*7 providing online support for all your questions. Some might give lip-service, so better to know from the very first day. As we know ultimately money is the matter. You can try to follow such guidelines that can be best for your website audit for a long term and stable success in online marketing business.

Last but not the least, there are no hard and fast criteria for a valuable audit, which can boost your website traffics and can make your website highly useful and competitive. Reasons and importance are mentioned above are not all; some of the important tips and techniques are mentioned to understand how an audit is crucial for any business in the present highly competitive internet marketing business.